Michael Pedrego
I enjoy the process of learning something new and trying it out for the first time. I have grown from digging holes in 120-degree weather to leading teams of people older than me to complete a large project. I love collaborating with unique and talented individuals to bring a client's vision to life. I have the mental capacity to see something through to the end and find solutions.
cups of coffee
tracks in the
"Work" playlist
Youtube videos watched
courses
attended
I've designed inspiring online experiences
I have built websites to help spread awareness and resources to BIPOC communities.
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My Skills.
I’ve launched many social media marketing campaigns. I use Facebook and Instagram Ads the most. However, I have experience running Snapchat ads. In addition, I’ve launched Paid Search and Video ads on Google Search, Youtube, and Twitch. I have also maintained and managed Programmatic and CTV ads.
I have managed well over 1 million dollars in ad spending. The ads I worked on during the 2020 election led to over 185,000 registered voters in Arizona. In addition, the ads I managed for WestMEC led to a 15% enrollment increase.
My digital marketing strategy revolves around a KPI-focused approach. First, I do thorough Research and Development, including competitive analysis and audience building. Then together, the client and I will identify success. It is essential to KISS (keep it simple, stupid).
In the 2020 election, the Social Media Marketing Strategy I crafted for Living United For Change In Arizona (LUCHA) delivered over 1 million impressions to BIPOC in Arizona. As a result, Arizona turned to a Blue State for the first time in my lifetime.
I’ve designed and developed over ten websites. Sometimes, it is a retail company’s first time using the internet to sell their products or a nonprofit website design update. So first, we create a website wireframe and identify competitors with established websites. Then, the website is designed with a mobile-first approach and follows UX/UI best practices. I want to incorporate more animation elements into my web design.
I’ve developed websites to get over 150 pledge signatures and other websites that led to a sales increase of over 300%. In addition, I have launched a web app to calculate CPM ( cost per mille impressions). Finally, I launched a budget calculator that allows users to submit their Arizona State Budget.
I have produced over 25 podcast episodes for The Outlet and pilot podcast episodes for other organizations. Additionally, I have created videos and graphics for Social Media Content and Paid Social Media Marketing campaigns.
The Outlet Podcast has over 1k plays across Spotify, Apple Podcast, and Youtube. Additionally, the Outlet has reached over 40k users and has delivered around 90k impressions.
I have curated many Community Events. The majority of the community events consist of Music Shows and Art Shows. I have also produced Virtual Events like the Live Stream we host on the Outlet Podcast via Twitch and the Hispanic Women’s Corporation’s 2020 Virtual Celebration.
Over 1k people have attended the Community Events I have produced. In addition, over 300 people watched the HWC 2020 Virtual Celebration, and it is the highest viewed video on their Youtube Channel.
